The development trend of the advertising umbrella industry
Date：2023-07-06
As far as I know in 2021, the development trend of the advertising umbrella industry mainly focuses on the following aspects:
Creative design and personalized customization: With the increasingly fierce market competition, advertising umbrella companies are paying more and more attention to creative design and personalized customization. They provide a wide range of umbrella styles, colors, patterns and printing options to meet the individual needs of customers and enhance the effect of brand promotion.
Sustainable development and environmental protection awareness: Against the backdrop of increasing global awareness of environmental protection, the advertising umbrella industry is also paying more and more attention to sustainable development and environmental protection. Some companies have begun to use environmentally friendly materials to manufacture umbrella cloth and umbrella ribs, and have introduced recyclable umbrella models to reduce their impact on the environment.
Digital printing technology: The continuous progress of digital printing technology has greatly improved the printing quality and efficiency of advertising umbrellas. This makes the advertising pattern on the umbrella surface clearer and brighter, while reducing the production cost.
The development of smart umbrellas: With the continuous advancement of Internet of Things technology, smart umbrellas are gradually emerging. Smart umbrellas can be equipped with sensors and connectivity functions to provide functions such as weather forecasts and location services, providing users with a more intelligent experience.
Growth in Emerging Markets: The demand for advertising umbrellas is growing rapidly in several emerging markets. For example, the outdoor advertising market in some countries and regions continues to expand, bringing more business opportunities and potential customers to the advertising umbrella industry.
Cross-border cooperation and marketing: Advertising umbrella companies are gradually launching cross-border cooperation and marketing with other industries, such as launching joint advertising umbrellas with well-known brands, artists, celebrities, etc., to attract more target audiences.
It should be pointed out that the above trends are based on the information I know as of 2021. Due to the passage of time and the continuous development of the industry, the trend of the advertising umbrella industry may change in the future.
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